Today, Big Data isn’t so much a set volume or velocity of data, but more a concept to describe data volume, velocity and variety to a degree that requires tools and techniques beyond what’s typically thought of as traditional data management methods.
Big Data provides enormous potential for businesses value through behavior analysis of existing or potential customers, for knowing when and how to reach customers in order to win more deals, and provide better services. Twitter uses real time analysis to understand who is tweeting about TV shows in order to gain insights into audiences’ viewing behavior. And then immediately sends this data to TV advertising systems so they can dynamically update TV commercials for the target audience.
Apple's health app ResearchKit collects data about the health and activities of participating individuals and then sends this data to healthcare companies in order to find dependencies between our lifestyle and health. This offers new opportunities to make us healthier.
Big Data brings new opportunities to both businesses and to people everywhere. In order to make a first step towards Big Data you’ll need to answer:
Answering these questions might be a struggle and often another viewpoint is useful.
Rails Reactor is happy to help discover opportunities for your business
using big data technologies. Here’s some examples...
If you are considering how to effectively use Big Data
for tracking your users, analyzing behavior, optimization
of business processes and decision making or otherwise
accomplishing your goals,